Concept information
Preferred term
food marketing programs
Definition(s)
- Food retailers view the promotion of health to customers as a way to differentiate themselves in a highly competitive market and build customer loyalty. Prior to the 1970s, only 1 or 2 food retailers had nutrition experts on staff, and generally their jobs were not directed toward health promotion. [Source: Encyclopedia of Lifestyle Medicine & Health; Food Marketing Programs]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-LFDC62Q7-J
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