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Concept information

social science subjects > business and management > marketing (business) > direct marketing
social science subjects > health and social care > health care management > marketing and customer value > direct marketing

Preferred term

direct marketing  

Definition(s)

  • Direct marketing is an approach to communicating with customers that consists of direct contact with carefully targeted individuals both to obtain an immediate response and to cultivate a long-term relationship. Direct marketing can be thought of in contrast to mass marketing, in which broad customer segments are reached with standardized messages, typically delivered through such tools as print and media advertising, sales promotion, and public relations. [Source: Encyclopedia of Health Care Management; Direct Marketing]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-L0XF735P-N

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