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Concept information

Preferred term

videostyle  

Definition(s)

  • Videostyle is a concept used to describe the pattern of styles and strategies that candidates use in their televised political advertising. A candidate's videostyle includes three important components of their ads: the verbal elements, the nonverbal elements, and the production elements. [Source: Encyclopedia of Political Communication; Videostyle]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-KMK70K6N-L

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