Concept information
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politics and international relations
political science
political communications
political communication theory
Preferred term
videostyle
Definition(s)
- Videostyle is a concept used to describe the pattern of styles and strategies that candidates use in their televised political advertising. A candidate's videostyle includes three important components of their ads: the verbal elements, the nonverbal elements, and the production elements. [Source: Encyclopedia of Political Communication; Videostyle]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-KMK70K6N-L
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