Loterre: SAGE: gender and performance

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gender and performance

Historically, new venture creation and management have been viewed with a masculine lens, emphasizing concepts such as profit maximization, efficiency, and linear development. Because women's participation in new venture creation has been disproportionally less than men's participation, the study of new venture performance has often been steered toward problems, approaches, and questions faced by men-owned ventures primarily. [Source: Encyclopedia of New Venture Management; Gender and Performance]

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