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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > psychology > cognitive psychology > mental processes > cognition > comprehension
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial characteristics and skills > cognition > comprehension

Preferred term

comprehension  

Definition(s)

  • a cognitive process of interpreting and understanding an advertiser's message. [Source: Dictionary of Marketing Communications; Comprehension]

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URI

http://data.loterre.fr/ark:/67375/N9J-JP0F0Z9D-R

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