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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > political campaign management > Rose Garden strategy

Preferred term

Rose Garden strategy  

Definition(s)

  • THE TERM Rose Garden strategy refers to the re-election strategy of incumbent American presidents who focus on events in the White House, taking advantage of the grandeur and aura of their office to look presidential. By following this strategy, presidents hope to underscore their competence in office. [Source: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior; Rose Garden Strategy]

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URI

http://data.loterre.fr/ark:/67375/N9J-GXGBPL0J-F

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