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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > public opinion theories
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > public opinion theories

Preferred term

public opinion theories  

Definition(s)

  • Public opinion theories provide insight into the roles that various forms of communication play in the formation of public opinion. As understanding of communication has increased during the past 2 centuries, more useful theories of public opinion have been developed. [Source: Encyclopedia of Communication Theory; Public Opinion Theories]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-GCRSSHGB-M

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