Concept information
Preferred term
gender and advertising
Definition(s)
- For parents, teachers, and gender studies scholars, a primary concern about print advertising is its stereo-typical representation of males and females. As a part of the broader category of media, advertising plays a role in the socialization of its viewers. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Gender and]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-FXBFR5Z8-R
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