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Concept information

Preferred term

reasoned action theory  

Definition(s)

  • The theory of reasoned action (TRA or ToRA) is a widely used and strongly supported persuasion theory developed by Martin Fishbein and leek Ajzen to identify components that predict behavior. TRA proposes a causal model of the cognitive processes leading to behavioral decisions. [Source: Encyclopedia of Communication Theory; Reasoned Action Theory]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-FVXRZS2Q-0

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