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... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > audience theories
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > audience theories
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > audience theories

Preferred term

audience theories  

Definition(s)

  • Audience theories have been of crucial importance for the way mediated communication has been understood since the first modern communication theories were formulated almost a century ago. They have followed the changing scientific climates and successive intellectual fashions in the social sciences and humanities, affecting both the different ways in which communication processes have been conceptualized and the ways in which succeeding scholarly traditions have researched them. [Source: Encyclopedia of Communication Theory; Audience Theories]

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http://data.loterre.fr/ark:/67375/N9J-FK3HT6GL-9

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