Concept information
Preferred term
product placements
Definition(s)
- Product placement, or brand placement, is a form of marketing communication intended to heighten brand visibility or drive sales by inserting branded material into entertainment, educational, or informational content. The definition has evolved to reflect the changing practice. [Source: Encyclopedia of Consumer Culture; Product Placements]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-FGTRR50T-F
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