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LOTERRE

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Concept information

Preferred term

Latinos, politics and the media  

Definition(s)

  • A common analogy about Latinos in the realm of politics as well as marketing is that of “a sleeping giant,” which implies a great potential that has yet to be mobilized. Regarding politics and media, however, the Latino giant—that is, the 45 million and rapidly growing population that at 15% of the nation's total is already the country's largest ethnic minority group—is not a single homogeneous body. [Source: Encyclopedia of Political Communication; Latinos and Politics, Media]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-FDKT0DWV-W

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