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... > social science subjects > communication and media studies > media studies > new media > key people in new media > Peter Drucker
... > social science subjects > communication and media studies > media studies > new media > business of new media > Peter Drucker

Preferred term

Peter Drucker  

Definition(s)

  • Peter Drucker is considered by many to be the sharpest and consequently most important business thinker/philosopher of our time. His credo is, “There is only one valid definition of business … to create a customer.” Drucker focused his analysis chiefly on management. [Source: Dictionary of Strategy: Strategic Management A-Z; Drucker, Peter]

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URI

http://data.loterre.fr/ark:/67375/N9J-FD8BXDWS-4

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