Concept information
Preferred term
product mix
Definition(s)
- The product mix encompasses all the products and services offered by a marketer. The aspects of the organization's product mix include diverse topics such as assortment creation, profitability, research and development, growth, and branding strategies. [Source: Encyclopedia of Health Care Management; Product Mix]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-F6CCQ813-P
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