Concept information
Preferred term
pricing ethics
Definition(s)
- Pricing, one of the four functions of marketing (along with product, place, and promotion), is a dynamic process by which buyers and sellers determine what, and how many, units of wealth should be exchanged for a needed product or service. Buyers and sellers have differing goals in this exchange process. [Source: Encyclopedia of Business Ethics and Society; Pricing, Ethical Issues In]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-F3Z82S3V-C
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