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... > social science subjects > politics and international relations > political science > political communications > key people in political communication > Tony Schwartz
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > key people in political communication > Tony Schwartz
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > key people in political communication > Tony Schwartz
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > key people in political communication > Tony Schwartz
... > social science subjects > library and information science > information science > publishing > journalism > political communications > key people in political communication > Tony Schwartz
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > key people in political communication > Tony Schwartz
... > social science subjects > communication and media studies > communication studies > political communications > key people in political communication > Tony Schwartz

Preferred term

Tony Schwartz  

Definition(s)

  • According to Tony Schwartz, political campaigns are won or lost in the living room with the help of the media. Long gone are the days of baby kissing and mingling with the constituents. [Source: Encyclopedia of Political Communication; Schwartz, Tony]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-DSNJ2ZPG-W

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