Concept information
Preferred term
relationship marketing
Definition(s)
- Relationship marketing is often used interchangeably with other terms, such as one-to-one marketing, behavioral marketing, database marketing, and customer relationship marketing, all of which mean more or less the same thing. The strategy is at the heart of a new digital marketing paradigm that emerged during the 1990s with the rapid growth and commercialization of the Internet. [Source: Encyclopedia of Children, Adolescents, and the Media; Relationship Marketing]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-DM9GN6JK-7
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