Concept information
Preferred term
heuristic processing
Definition(s)
- Definition Heuristic processing refers to a mode of thinking that is based on simple decision rules, or if-then associations, that people use to judge the quality or nature of an object. For example, in deciding whether to vote for a particular candidate, a person might rely on the opinion of an expert (using the heuristic “if expert, then agree”), or on the prevailing view of friends and family (“if there's a consensus, then assume correctness”). [Source: Encyclopedia of Social Psychology; Heuristic Processing]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-DKBPWDRJ-V
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