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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > advertising theories
... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > advertising theories

Preferred term

advertising theories  

Definition(s)

  • Since the early 1900s, scholars have attempted to discern whether advertising has its own distinctive theories because it seemed that any serious profession should draw from a systematic analysis of its trade rather than from chance or instinct. With U.S. advertising expenditures at about $149 billion in 2007 (about 1.1% of the total U.S. gross domestic product), there is no doubt that advertising can be looked at as a serious industry. [Source: Encyclopedia of Communication Theory; Advertising Theories]

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URI

http://data.loterre.fr/ark:/67375/N9J-DCGZ230S-Q

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