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social science subjects > communication and media studies > communication studies > political communications > rhetoric
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Preferred term

rhetoric  

Definition(s)

  • Rhetoric may be defined as persuasive communication, written or oral, formal or informal; a verbal art or a type of poetics; or an academic discipline concerned with persuasive communication. In his seminal work, Rhetoric, Aristotle provided the original, neutral definition of the concept as simply “the available means of persuasion.” The content and style of one's rhetoric can help to convey to others information about one's politics, geographic region, nationality, race, socioeconomic status, age, religion, level of education, and other critical aspects of self. [Source: Encyclopedia of Identity; Rhetoric]

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