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LOTERRE

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Concept information

... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > customer orientation

Preferred term

customer orientation  

Definition(s)

  • Customers are defined as end users who buy products and services. Since companies' highest priority is to make their customers satisfied, customers are considered to be the most important assets for all companies. [Source: Encyclopedia of New Venture Management; Customer Orientation]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-D9LMT4KR-D

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