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cool hunters

Cool-hunting is the practice of surveying advanced and innovative consumer groups for ideas about upcoming trends. Cool-hunting originates in the fashion industry where, already in the early 1970s, a number of fashion houses (most famously perhaps Fiorucci) set up research offices that were charged with the task of surveying a rapidly developing street culture and translating its stylistic and lifestyle innovations into products that could be commercialized. [Source: Encyclopedia of Consumer Culture; Cool Hunters]

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