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... > social science subjects > communication and media studies > communication studies > communication theory > theory, metatheory, methodology, and inquiry > scientific approach
... > social science subjects > communication and media studies > communication studies > communication theory > paradigms, traditions, and schools > scientific approach

Preferred term

scientific approach  

Definition(s)

  • Hypothesis testing is only one of the steps in scientific investigation, but it seems to be the one that North American strategic management academics overly emphasize. Perhaps what is also needed is careful observation, patterning the process by setting up a diagnostic grid. [Source: Dictionary of Strategy: Strategic Management A-Z; Scientific Approach]

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URI

http://data.loterre.fr/ark:/67375/N9J-CR4R9TLZ-S

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