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LOTERRE

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Concept information

Preferred term

The Effects of Mass Communication (book)  

Definition(s)

  • In 1960, Joseph Klapper wrote The Effects of Mass Communication in which he outlined the “phenomenistic approach” to media studies. Klapper explains the approach by stating “it [the phenomenistic approach] is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation” (p. [Source: Encyclopedia of Political Communication; Effects of Mass Communication, The]

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URI

http://data.loterre.fr/ark:/67375/N9J-CQLWQMBK-K

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