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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > viewer age and advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viewer age and advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viewer age and advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viewer age and advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > viewer age and advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > viewer age and advertising
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > viewer age and advertising
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > viewer age and advertising

Preferred term

viewer age and advertising  

Definition(s)

  • Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Viewer Age and]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-CQ19NMGN-V

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