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LOTERRE

LOTERRE

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Concept information

Preferred term

Action for Children's Television  

Definition(s)

  • an activist group formed in 1968 to lobby the federal government for improved quality of television programming aimed at children and to press for stringent restrictions and measures related to the amount and the content of advertising directed to children; disbanded shortly after passage of the Children's Television Act of 1990. [Source: Dictionary of Marketing Communications; Action For Children's Television]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-C1MJX8BK-L

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