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Concept information

Preferred term

contingency theory  

Definition(s)

  • Contingency theory in public relations refers to the virtue of a strategic approach to decision making adjusted to desires or demands of publics. Contingency theories as a genre in the organizational arena argue that there is no single best way to lead or make decisions. [Source: Encyclopedia of Public Relations; Contingency Theory]

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URI

http://data.loterre.fr/ark:/67375/N9J-BZ6DZ5PJ-G

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