Loterre: SAGE: advertising

social science subjects > business and management > marketing (business) > marketing > advertising

... > publishing industry > journalism > industry and economics > marketing > advertising

... > publishing > journalism > industry and economics > marketing > advertising

... > media forms > journalism > industry and economics > marketing > advertising

social science subjects > business and management > marketing (business) > marketing communication > advertising

... > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising

advertising

Advertising is traditionally seen as any paid form of nonpersonal presentation and promotion of ideas, goods, or services through mass media such as newspapers, magazines, television, or radio by an identified sponsor. There are many conceptual theories of advertising, but as yet none have emerged to unify practitioners, users, and academics. [Source: Encyclopedia of Sports Management and Marketing; Advertising]

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