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Concept information

... > social science subjects > communication and media studies > media studies > new media > business of new media > narrowcasting

Preferred term

narrowcasting  

Definition(s)

  • Narrowcasting refers to a customized version of broadcasting that targets information to a specific, narrowly defined group of recipients—or, at the extreme, to a specific individual—at a particular time and place. Since Internet-based media offer the ability to customize information delivery on an unprecedented scale, these media potentially facilitate the extension of narrowcasting to an increasing variety of informational services and products. [Source: Encyclopedia of New Media; Narrowcasting]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-BGH2QT2G-W

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