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Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > group and organizational concepts > corporate campaign theories
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > corporate campaign theories
... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > corporate campaign theories

Preferred term

corporate campaign theories  

Definition(s)

  • The concept of corporate campaign theories can be discussed from at least two major perspectives: promotional product or service advertising campaigns, most relevant to the field of marketing, or the less visible corporate issues campaigns, most relevant to the field of public relations and issues management. This entry explores the corporate issues campaigns perspective and associated theoretical frameworks. [Source: Encyclopedia of Communication Theory; Corporate Campaign Theories]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-B1997JTR-T

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